During a conference call with analysts on Thursday, Samsung’s vice president of mobile Lee Kyeong-tae revealed that the upcoming Galaxy S8 will feature “slick design,” an improved camera, and an enhanced artificial intelligence service. The latter might have something to do with Samsung’s acquisition of U.S. firm Viv Labs, whose co-founders created Siri, Apple’s virtual iOS assistant. Lee declined to comment on whether Samsung will incorporate Viv Labs’ technology in the Galaxy S8, though.
The company also discussed its efforts to prevent the Galaxy Note 7’s overheating problems from repeating themselves in the Galaxy S8. Former mobile CEO Mr. J.K. Shin, now a Samsung co-executive, told shareholders that the company is working with regulators and independent experts to scrutinize every aspect of the device, including its hardware, software, and manufacturing processes. Shin said that the investigation will take time and that the findings will be shared in an open manner.
We also get to learn that the Samsung Galaxy S7 is on track to become the company’s best-selling mobile device ever and has continued to sell well, despite the Note 7 fiasco weighing down on Samsung’s public image. The company will have to rely on its staying power for nearly five months precluding the Galaxy S8’s release, including the holiday season. It will be the company’s only flagship smartphone product, and it’s already several months old, while the competition from Apple and Google is busy marketing brand new products – the Apple iPhone 7 and the Google Pixel.