Google hardware pop-up shop now open in NYC

Google has officially opened a pop-up shop today at 96 Spring St. in New York City, where the company now has its new hardware products on display. Of course, this includes the new Pixel and Pixel XL, Google Home and Daydream View VR headset. While you can wander in to the new shop and play around with the new hardware, this pop-up shop doesn’t actually sell products, it just has them on display. This means you’ll still have to buy items online or from Verizon or Best Buy retail locations.

Coincidentally, though unsurprisingly, today is the day the Pixel and Pixel XL are officially on sale through the online Google Store, Verizon and Best Buy. You can also buy the Daydream View headset and Google Home online if you’re interested.

See also: Google Pixel XL initial review: first 48 hours155

Interestingly, the pop-up store is in close proximity to one of Apple’s shops at 103 Prince St., though fierce competition between the two titans would be far from happening as Google’s space isn’t actually selling products.

Now that the company has begun to set its pop-up shops in motion, will you be taking the time to visit any of them? Let us know in the comments!