BLU, for those who may be unfamiliar, is an American firm that produces affordable smartphones. Though based in the United States, its handsets are manufactured in China and for the most part, are rebrands of devices previously rolled out by Chinese companies like Gionee. Not too long ago, the BLU R1 HD was released with quite a decent feature set for its $99 price tag, which was cheaper still for Amazon Prime members willing to deal with personalized ads on the lock screen. Now, the BLU R1 Plus has checked through the FCC, and Amazon could once again be a significant part of the bargain.
By the look of things, owners can expect the likes of Amazon Shopping, Drive, Kindle, Music, Video, Photo and Alexa on board. That’s quite a lot of potential bloatware, but the price will surely be the clincher. As aforementioned, the BLU R1 HD dropped at around a hundred bucks, but Prime members get an ad-supported experience for as low as $49.99. Even in this day and age, that’s a very cheap smartphone.
Since the Plus version includes a minor processor hike and generous battery bump, it’s likely the cost will be higher than that of the R1 HD. No specific pricing or availability info is available as yet, but we’ll be sure to pass the finer details on as they emerge.