After ditching the Note 7, Samsung falls back on Galaxy S7 production

The Note 7 looks to be terminal. The Korean tech titan has pulled the device from the market completely, and to cover their losses, Samsung is revamping Galaxy S7 production. However, will this be enough to close the gap?

Almost certainly not. The Galaxy Note 7’s colossal failure may be wholly unprecedented in the industry. Some analysts believe that Samsung will hemorrhage as much $17 billion from the device’s collapse. It makes Samsung’s ongoing court battle with Apple look like peanuts in comparison.

See also: The Samsung Galaxy Note 7 is dead: what’s next?13

Really, this is the only move that makes sense for Samsung at this point. They’re reinvigorating production of both the Galaxy S7 and the S7 edge, and we can probably expect to see a similarly angled marketing push. The takeaway is that the holiday season is going to be rough for Samsung this year no matter how you slice it. They might be able to re-pitch their devices from the first quarter of 2016 successfully, but the market has shifted radically since then.

Devices like the LG V20 are looking pretty tasty, and although the fanbase is split over Google’s announcement of the Pixel, it could prove to be a major gamechanger as well. The Note 7 was Samsung’s gambit to push them through the rest of 2016, but with it crumpling underneath them, they’re going to have a hard time finishing the year strong.

Some analysts believe that Samsung will hemorrhage as much $17 billion from the device’s collapse.

What are your thoughts regarding Samsung abandoning the Note 7 and refocusing on this year’s earlier products? Is this the right move for the company? Let us know your opinion in the comments below!

Next: Just how bad is the Galaxy Note 7 situation for Samsung’s brand?41